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A Joyous Occasion began as a 500 square foot retail space in Farragut, Tennessee. The mission of A Joyous Occasion was to build the business one bride at a time. On December 12, 2006, we moved to The Gallery Shopping Center next to West Town Mall. Our new location is a much larger store, but we still have the same goal, quality. Owner Joyce Frye (pictured left with her grandson), and her staff invite you to come experience planning your special event with the help of seasoned professionals. Our designers include some familiar names and guarantee you will always find something a little different. We desire to educate the bride and her family and provide them with the best service, selection, and price we can offer. Our excellent staff will help you in creating that perfect look for any special occasion